Green Future

Reykjavík, Iceland

Green by Iceland is a new platform for cooperation on climate issues and green solutions in Iceland. The role is to fight climate change locally and globally and to promote Icelandic green solutions while supporting Iceland‘s reputation as a leader in sustainability.

Green innovation is the mantra of today's businesses and even though Iceland has made giant leaps in that field, the journey ahead is calling for even bigger inventions, tougher decisions, and unprecedented unity!

The new Green Future exhibition at Gróska, which is designed by Gagarin in collaboration with designers Ragnar Már and Baldur Snorrason (BARK studio) introduces the new ambitious climate goals in Iceland while highlighting the best of Iceland's green innovations of today - all through an immersive interactive environment controlled by visitors.

The exhibition is specially designed for business committees, students, and entrepreneurs aiming for a better green future.

Energy production from renewable sources plays a fundamental role in the battle against the climate crisis and Icelanders possess expertise that can contribute greatly to this global challenge. Green by Iceland

Diverse businesses in Iceland are developing innovations to help solve the climate crisis. These innovations are perfecting the circle, reinventing food, eliminating emissions, energizing the world, creating value from waste and enhancing the quality of life. Thus powering a green future.

Frederik, Crown Prince of Denmark and Guðni Th. Jóhannesson, President of Iceland, visited “Green Future” earlier this week. The interactive exhibition, designed by Gagarin was established by Green by Iceland, directed by Eggert Benedikt Guðmundsson. Photo: Grænvangur.

The Icelandic Government has clear goals of cutting emissions, reaching carbon neutrality by 2040 and creating a fossil fuel-free society by 2050. A Climate Action Plan is in place now, outlining 50 funded actions to achieve these goals and a Sustainable Energy Policy for the year 2050.

As Icelanders, it's our responsibility to pave the way in tackling climate issues. We need to set the standard, showcasing our commitment by taking bold actions to meet emission reduction goals and achieve carbon neutrality by 2040 at the latest. Katrín Jakobsdótitr, Prime minister of Iceland

With two energy transitions in the last 100 years, Iceland has made great leaps, going from 0 -100% of renewable energy in electricity consumption. This experience will facilitate the third energy transition ahead.

Gagarin made an app based on the new Green Future exhibition that highlights the best of Iceland’s green innovations today and introduces Iceland’s ambitious climate goals. In this way, the exhibition’s content can travel around the world.